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Portrait of Haris Ajmal

Haris Ajmal

Product Marketing · B2B SaaS

At a glance

Experience

in B2B SaaS product marketing

Focus

AI-first workflows, inbound, and GTM strategy

Tools

HubSpot, Squarespace, Webflow, GSC, GA4, Warp

Recent Experience

2023 - Present: B2B Product Marketing . Sighthound Inc.

2020 - 2023: B2B & B2C E-commerce Marketing . Enixgen Digital

Earlier: Unity Game Development . Creatrixe Software

I help B2B SaaS teams turn complex products into clear, compelling stories that drive adoption and growth. With of hands-on experience across product marketing, content, SEO, inbound, and automation, I focus on making products easier to understand, easier to sell, and easier to scale.

I come from a software development background, which means I understand how products are built, where they break, and what actually matters to technical and non-technical buyers. That context lets me create messaging and content that is grounded in the product, not just the pitch.

I work AI-first by default. I use text generation tools, agents, and automation to scale content, tighten workflows, and move faster without compromising on quality. From HubSpot to CapCut, GSC to GPT, if it saves time and compounds output, I'm using it.

What you'll find me doing at Sighthound:

  • Running inbound marketing strategies
  • Reviewing and nurturing leads in HubSpot
  • Building and tweaking automation workflows and sequences
  • Managing email campaigns that actually get replies
  • Creating content that informs and engages
  • Collaborating with Sales and Customer Success teams
  • Researching market trends and competitors
  • Keeping website copy and social posts on point
  • Designing and updating sales enablement materials like brochures, factsheets, technical spec documents, partner decks, and more

Oh! And not to forget the NPS campaigns and feedback loops to keep us aligned with what customers really want.

Skills & Expertise

  • Go-to-Market (GTM) Strategy Core
  • Messaging & Positioning
  • Product Launches
  • Value Propositioning
  • Competitor Research & Analysis
  • Market Research
  • Sales Enablement
  • Inbound Marketing Core
  • Lead Nurturing
  • Outbound Email Marketing
  • Lifecycle Campaigns
  • Content Calendar Management
  • Revenue-Focused Storytelling
  • Search Engine Optimization (SEO)
  • HubSpot CRM Core
  • Marketing Automation
  • Google Analytics (GA4)
  • Google Search Console (GSC)
  • Funnel Optimization
  • Data-Driven Decision Making
  • Cross-Functional Collaboration

Get in Touch

Have a project in mind, or just want to connect? Let's talk!

Currently at Sighthound · Open to B2B SaaS product marketing conversations.