Work

Selected work across positioning, technical go-to-market, launch material, product pages, and marketing systems.

AI video and audio redaction

Redactor: release-to-market system

I own positioning and messaging for Redactor, and I built the process that turns each release into a clear market story. News post, product pages, and sales enablement on a set cadence, instead of scrambling every time engineering ships.

What I owned: Positioning, release comms, website messaging, and sales enablement.
What I shipped: News posts, product pages, and sales enablement material on a standing release cadence.
Who I worked with: Product, engineering, and sales.

License-plate recognition product and demo pages

ALPR+ / Retriever: technical GTM

I led the positioning and rollout for the Retriever brand across the ALPR product and demo pages, and wrote the copy and build direction. We rebuilt the public demo end to end. I handled the sign-up gate, the positioning, the frontend fixes, and the demo domain. Engineering handled the backend and infra, and release calls were made together.

What I owned: Page copy and build direction, Retriever positioning, the demo sign-up gate, and frontend work.
What I shipped: The public demo rebuild, including a sign-up gate and frontend fixes that kept ad-blockers from breaking the gate.
Who I worked with: Engineering on backend and infrastructure, plus product and engineering leadership on UI direction and release calls.

Custom Claude skills and HubSpot

Marketing systems: AI-assisted workflows

I build Claude skills I run day to day, including meeting-to-action analysis and a live register of what can be claimed in public. I also build HubSpot lifecycle automation, checkout hardening, trial and form routing, and demo follow-ups so the right thing fires at the right stage.

What I owned: The Claude skills and HubSpot workflow automation.
What I shipped: Meeting-to-action analysis, sourced claims governance, lifecycle automation, checkout hardening, routing, and follow-up workflows.
Who I worked with: Marketing on a shared Canva content workflow. Data hygiene ran on a parallel track.

Real artifacts are added when they can be shared publicly. If you would like to discuss this kind of work, get in touch.